At Back Active our aim is to make our website as accessible as possible to the widest range of visitors and customers. At the centre of everything we do is the act of communication so communicating as effectively as possible is paramount for us.
This means considering the specific needs of those with visual or physical impairments, learning difficulties and other forms of disability. In addition it means having an understanding of different browser technologies. Our site has been produced to meet current best practices and guidelines.
The benefits of this approach:
- The site is available to as wide an audience as possible and across a variety of technologies. It will also be accessible to future devices.
- The site meets guidelines for those users who may have impairments and difficulties using the web.
- The site loads quicker and uses less bandwidth. This creates savings in hosting costs that we pass on to our customers.
All web sites that are owned by UK businesses need to comply with the Disability Discrimination Act – The DDA. The Disability Discrimination Act 1995 – was introduced with the intention of comprehensively tackling the discrimination which many disabled people face. The part of the DDA that states web sites must be made accessible came into force on 1 October 1999 and the Code of Practice for this section of the Act was published on 27 May 2002.